The Effectiveness of Advertising Cost Against Sales and Firm Value

Businesses and companies use advertising as a product promotion tool for customers. Every expenditure utilizing carried out by the company is used to attract public interest in product, which will increase sales ultimately impact increasing value. This study examines effectiveness of costs their on The research samples data from financial reports included consumer goods sector with food beverage sub-sector listed Indonesia Stock Exchange 2018-2021. method quantitative, sampling purposive. test results show an influence between sales, there effect firm findings imply that can awareness then sales. So, higher intensity carries boost profits value eyes investors or potential investors. found costs, besides influencing also affect